100% shot with GFM G4 gyro head on low loader with GFM crane
Audi UK’s atmospheric and beautifully shot new TV commercial, ‘React’, demonstrates in super slow-motion the Audi intelligence built into its recent, new and forthcoming Q5 models.
AgencyBBH London
Deputy Executive Creative DirectorIan Heartfield
Creative Director Uche Ezugwu
CreativesMarc Rayson, Callum Prior
MPC Team
Creative DirectorAlan Bibby
Creative DirectorRyan Jefferson Hays
DoPLuke ScottExecutive ProducerSophie Gunn
ProducerKat Armour-Brown
Production DirectorMichelle Kendrick
Shoot Attendant Ricky WeissmanRemote head operator Jonas Burnickis
VFX SupervisorIain Murray
VFX ProducerSophie Hogg
VFX TeamDan Sanders, Paul Hunt, Marco Gifuni, James McIver, Kerim Camdzic
Design TeamPaul Hunt, Marco Gifuni, James McIver
Sound Team
Head of MusicAyla Owen
Music SupervisionHywel Evans @ The Most Radicalist Black Sheep Music
Sound DesignJoe Wilkinson @ String and Tins
Recording TeamFaultline
ComposersArlen/Harburg (licensed courtesy of EMI Music Publishing Ltd)